In the audit I review seven points: offer, content pillars, CTA, content-to-site paths, paid links, CRM, and how sales handles incoming conversations.
The output is not a generic SMM document. It is a ranked list of places where people, money, or inquiries are lost, plus the fixes for the next month.
I compare reach with lead cost, inquiry conversion, sales, and channel payback.
I check what happens after a view: where people go, what they see, and how they enter CRM.
I separate quick fixes from tasks for the team, contractors, ads, and sales.
Marketing relied on paid traffic, while content had no impact on demand.
Built a short-form content system as a channel for demand generation and lead warming.
I request links, analytics, ad data, inquiry paths, and current team materials so the audit is not based on how the feed looks from the outside.
I look for breaks in the offer, CTA, click-through paths, nurture, ads, CRM, and sales handling of incoming conversations.
I document problems, hypotheses, priorities, owners, and the first 30 days of action.
The result
We will review the current funnel and turn the findings into a clear list of leaks, hypotheses, and next 30-day actions.
SMM funnel audit starts from 450 USD, paid in USDT. I usually reply within 24 hours.